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All Blog Posts Tagged 'Challenge' (1)

Coors Light Continues to Set the Cold Standard, Introduces New Commercials Featuring Ice Cube

The World’s Most Refreshing Beer continues to out-cold itself, as Coors Light packaging now features a new design that tells you when your beer reaches the “peak of refreshment.” As part of its upcoming Super Cold Summer, the brand is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold … to Super Cold.

 

Studies indicate that more than 70 percent of…

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Added by Erik Keith on May 18, 2011 at 4:00pm — No Comments

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