Seasonal Campaign Includes a Tantalizing Time-Lapse Video of 3D Displays By
World-Renowned Artists
The Coors Light Silver Bullet Train is speeding towards the most refreshing summer yet, with special beer packaging, memorable local events, exclusive social media campaigns, a talent search with Ice Cube, and much more. In addition, the seasonal celebration is literally painting the summer silver with a fresh…
ContinueAdded by Erik Keith on June 19, 2012 at 12:19am — No Comments
The World’s Most Refreshing Beer continues to out-cold itself, as Coors Light packaging now features a new design that tells you when your beer reaches the “peak of refreshment.” As part of its upcoming Super Cold Summer, the brand is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold … to Super Cold.
Studies indicate that more than 70 percent of…
ContinueAdded by Erik Keith on May 18, 2011 at 4:00pm — No Comments
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