Erik Keith's Blog Posts Tagged 'Coors' (2)

Seasonal Campaign Includes a Tantalizing Time-Lapse Video of 3D Displays By

World-Renowned Artists

The Coors Light Silver Bullet Train is speeding towards the most refreshing summer yet, with special beer packaging, memorable local events, exclusive social media campaigns, a talent search with Ice Cube, and much more. In addition, the seasonal celebration is literally painting the summer silver with a fresh…

The World’s Most Refreshing Beer continues to out-cold itself, as Coors Light packaging now features a new design that tells you when your beer reaches the “peak of refreshment.” As part of its upcoming Super Cold Summer, the brand is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold … to Super Cold.

Studies indicate that more than 70 percent of…