Seasonal Campaign Includes a Tantalizing Time-Lapse Video of 3D Displays By
The Coors Light Silver Bullet Train is speeding towards the most refreshing summer yet, with special beer packaging, memorable local events, exclusive social media campaigns, a talent search with Ice Cube, and much more. In addition, the seasonal celebration is literally painting the summer silver with a fresh…Continue
Added by Erik Keith on June 19, 2012 at 12:19am — No Comments
The World’s Most Refreshing Beer continues to out-cold itself, as Coors Light packaging now features a new design that tells you when your beer reaches the “peak of refreshment.” As part of its upcoming Super Cold Summer, the brand is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold … to Super Cold.
Studies indicate that more than 70 percent of…Continue
Added by Erik Keith on May 18, 2011 at 4:00pm — No Comments